Graphic design and branding are indispensable components of modern business and communication strategies. Graphic design involves the art of visual communication, encompassing the creation of logos, typography, imagery, and layouts to convey messages effectively and aesthetically. It plays a crucial role in shaping brand identity, establishing a distinctive visual presence, and communicating brand values and personality to target audiences. Branding, on the other hand, goes beyond visual elements to encompass the overall perception and reputation of a brand. It encompasses the creation of a cohesive brand narrative, messaging, and positioning that resonates with customers and stakeholders, fostering brand loyalty and recognition. Effective branding builds trust, differentiates a brand from competitors, and creates emotional connections with consumers, ultimately driving long-term success and growth.
Meeting with the client. Completion of the brief - defining the goals of the advertising campaign.
Development of the advertising budget.
Signing the contract. Payment.
Market research, identifying the target audience.
Development of the advertising strategy. Media planning.
Product creation (if necessary).
Approval with the client.
Placement of advertising on media.
Reporting.
Technical support and maintenance of structures (by agreement).
